Dealfront's Web Visitors plan starts at $99/month billed annually (up to 50 identified companies) and scales based on your traffic volume. Annual billing saves 40% over monthly. The Sales Intelligence module is custom-quoted separately. For most B2B teams, the real question isn't the price — it's whether your sales team will actually act on the intent signals it surfaces. If they will, it pays for itself. If they won't, no pricing tier is worth it.
- Dealfront's full pricing structure — Web Visitors tiers, annual vs monthly, and what's not publicly priced
- The cancellation clause that catches teams off guard — and how to avoid it
- What identification rates actually look like in practice — not marketing claims
- When Dealfront genuinely earns its cost — and when it doesn't
- Walter's honest take after using it since the Leadfeeder days
🔄 Update — March 24, 2026: Dealfront has rebranded back to Leadfeeder. The company has unified its entire platform under the Leadfeeder name, the brand it originally launched with before the Echobot merger. All contracts and DPAs remain unchanged — it's a brand change, not a contract change. The affiliate link and pricing information in this article remain accurate.
We started using Dealfront when it was still called Leadfeeder. The pricing conversation has evolved significantly since then — partly because of the Echobot merger that created the Dealfront brand, partly because the product now covers two genuinely different things that are priced very differently, and partly because the question of whether it's "worth it" depends entirely on factors the pricing page doesn't mention.
This article covers what you actually need to know before signing a contract — not just the tier prices, but the billing mechanics, the identification rate reality, and the one cancellation policy detail that has caused real problems for B2B teams.
First: Dealfront Is Actually Two Products
Before looking at pricing, it's important to understand that Dealfront operates as two distinct products with two completely different pricing models. Most teams are only aware of one of them when they start evaluating.
Web Visitors Identification (the product formerly known as Leadfeeder) identifies which companies are visiting your website by matching visitor IP addresses against a B2B company database. This is publicly priced on a tiered model based on how many companies you identify per month.
Sales Intelligence (the product that came from the Echobot acquisition) is a prospecting database covering European companies and decision-makers — company data, contact details, technographics, intent signals. This module is custom-quoted based on your team size, usage volume, and required modules. There is no public pricing for it.
Most teams start with Web Visitors Identification because it has a free plan, clear public pricing, and an obvious immediate use case. Sales Intelligence is typically a separate conversation with their sales team. This article focuses primarily on Web Visitors pricing because that's what most B2B teams are evaluating — but it's worth knowing the Sales Intelligence module exists and that it will be an additional cost if you need it.
Web Visitors Pricing: The Full Tier Breakdown
Dealfront's Web Visitors pricing is based on the number of companies identified per month — not the number of raw page visits. A single company visiting your site multiple times in a month counts as one identified company, not multiple.
| Companies Identified / Month | Monthly Price (annual billing) | Monthly Price (monthly billing) |
|---|---|---|
| Free — up to 100 companies | €0 — 7 days data storage | €0 — 7 days data storage |
| Up to 50 companies | ~$99/month | ~$165/month |
| Up to 200 companies | ~$149–$179/month | ~$249–$299/month |
| Up to 500 companies | ~$249–$299/month | ~$415–$499/month |
| Up to 1,000 companies | ~$399–$499/month | ~$665–$832/month |
| Up to 5,000 companies | ~$699–$899/month | ~$1,165–$1,499/month |
| 20,001–40,000 companies | ~$1,199/month | ~$1,999/month |
Prices are approximate and based on publicly available data — Dealfront adjusts pricing based on region, contract terms, and negotiation. EU pricing is in euros, US pricing in dollars. All plans include unlimited users and unlimited raw visits tracked, which means you're not paying per user or per pageview — only per identified company.
💡 Annual billing saves 40%. That's a meaningful discount. If you're confident you'll use Dealfront for at least 12 months, annual billing is almost always the right financial decision. The catch is the cancellation policy — read the next section before committing.
The Free Plan: Useful for Evaluation, Not for Operation
Dealfront's free plan identifies up to 100 companies per month and stores 7 days of visitor data. It includes unlimited users and basic ICP filtering to identify which visits come from your target segments.
For most B2B teams with meaningful website traffic, 100 companies per month and 7 days of storage is enough to answer the most important evaluation question: does Dealfront actually identify my target market's companies? If your site is being visited by manufacturing procurement teams in Nordic markets and Dealfront is surfacing those visits reliably, the case for upgrading is clear. If it's returning mostly ISP traffic and unrelated industries, no paid plan solves that.
The free plan's limitation on data storage is the real constraint. Seven days means you have to check Dealfront daily to avoid losing historical visit data. That's operationally unrealistic for most teams — which is why the free plan is best understood as a 2-4 week evaluation tool, not a permanent operating mode.
The Cancellation Clause Most Reviews Don't Mention
This is the part of Dealfront's pricing that has caught teams off guard consistently enough to appear across multiple G2 and Capterra reviews — and it's the part that doesn't appear prominently in most pricing guides.
Annual subscriptions require 30 days notice before the renewal date to cancel. If you miss that 30-day window, Dealfront will auto-renew your annual contract for another full year. You cannot cancel mid-term and receive a refund.
This is a standard SaaS contract clause, but it's particularly painful with annual billing because the stakes are higher. Missing the cancellation window on a $99/month monthly plan costs you one month. Missing it on an annual plan billed upfront costs you the full next year's subscription.
⚠️ Before signing an annual contract: Set a calendar reminder for 35 days before your renewal date — 5 days buffer before the 30-day cancellation window opens. This is the single most important administrative step when committing to an annual Dealfront plan. Monthly plans can be cancelled at any time before the next billing period without this restriction.
This isn't a reason not to use Dealfront — it's a reason to manage the contract actively. We've had no issues with it because we track renewal dates. But it's the kind of detail that gets glossed over in the excitement of starting a new tool and then resurfaces as a significant frustration 11 months later.
What Identification Rates Actually Look Like
Dealfront identifies companies by matching visitor IP addresses against its B2B company database. This works well for visitors browsing from corporate networks — a procurement manager researching from their office will typically show up as their employer. It works less well for visitors on home networks, mobile, or public WiFi — which has become a larger share of business browsing with hybrid work.
Typical identification rates for B2B websites are in the 20–40% range of total traffic. For industrial and manufacturing sites where visitors are more likely to be browsing from company offices, the rates tend to be toward the higher end. For sites with significant inbound traffic from content marketing or social media — where browsing happens across devices and networks — rates are typically lower.
The practical implication: if your site receives 1,000 unique company visits per month, Dealfront will typically identify 200–400 of them. That's the universe you're working with. Choosing the right tier means estimating what that number is for your site — the free plan is the most direct way to measure it before committing.
"The identification rate question matters more than the price tier question. A team getting 30% identification on a high-intent B2B audience is getting more value from Dealfront than a team getting 40% identification on a mixed inbound audience where most visitors are researchers rather than buyers."
How Pricing Connects to HubSpot Integration Value
The reason Dealfront earns its cost in our stack isn't the visitor identification alone — it's what happens when that data feeds into HubSpot. When a target account visits your product pages, that visit appears automatically in their HubSpot company record as an activity event. Sales sees it in the context of the full relationship history — previous emails, calls, deal stage — without opening a second tool.
This integration is what turns Dealfront from a monitoring tool into a sales workflow tool. The pricing justification changes significantly depending on whether you have this connection in place. Without HubSpot integration, Dealfront is a dashboard your team checks manually. With it, intent signals appear where your sales team already works.
We covered the full integration setup in detail in the Dealfront + HubSpot review article. The short version: the bidirectional integration — where HubSpot also pushes communication data back into Dealfront — is what makes it genuinely operational rather than informational.
When Dealfront Is Worth the Price — and When It Isn't
The Honest Verdict on Pricing
We've used Dealfront since it was Leadfeeder and we'd make the same choice again. The pricing model is straightforward — you pay for what you identify, annual billing is significantly cheaper, and the tool does what it claims to do for European B2B markets.
The free plan is genuinely useful for evaluation. Start there, measure your actual identification rate on your target audience, and use that data to choose the right tier rather than guessing. The difference between identifying 150 companies per month and 400 per month changes which plan you need and whether the economics work.
The one thing to take seriously before committing to annual billing: set the renewal reminder before you forget. It's a 2-minute calendar entry that can save you a meaningful amount of money if you ever decide the tool isn't right for your workflow anymore.
Start with the free plan to verify identification rates on your actual traffic. If 20–40% of your visitors are companies you recognise as target accounts, the paid plan justifies itself quickly in a B2B environment with long sales cycles. Annual billing at 40% off monthly is the right call if you're confident in the tool. Set the renewal reminder before you do anything else with the contract.