SEO, GEO & AI writing tools — Semrush, Surfer, Jasper, Writesonic and the new world of AI search visibility
How we approach SEO and content in the age of AI search — tool reviews, GEO (generative engine optimization), and the strategies that actually work for a small B2B site competing against established players.
12 in-depth guides and reviews, all based on real testing.
Can you skip SEO tools and just use ChatGPT or Claude? We tested the real B2B workflow — here's what AI handles well, where it...
We use Semrush — but not through our own subscription. Here's why a small B2B marketing team uses Semrush through a partner,...
Not a feature review. A real account of using Semrush's free version for B2B industrial keyword research in Nordic and DACH...
Surfer SEO content audit tested in a real B2B workflow. How the audit tool finds pages worth fixing, how it compares to...
A hands-on Jasper AI review for B2B marketing teams. How Jasper integrates with HubSpot, Salesforce, and your CRM to scale...
Honest Writesonic review from a B2B manufacturing professional. HubSpot integration, pricing, real results — and what it...
Anyword tested for B2B ad copy, email, and LinkedIn. Walter V. reviews predictive scoring, HubSpot fit, and whether it...
B2B buyers are increasingly using ChatGPT, Claude and Perplexity to find vendors. Here's what actually influences whether your...
B2B companies are losing organic traffic to AI Overviews and zero-click search. But the real threat is buyers forming vendor...
Reddit and LinkedIn are now major sources of AI citations in ChatGPT, Perplexity and Google AI Overviews. What this means for...
SEO, GEO, LLM optimisation, AI agents, geo-personalisation, Bing indexing, Reddit citations — the pace of change in B2B...
How B2B industrial companies build AI visibility beyond their website. Includes the geo-personalisation insight: your home...